diff --git a/README.md b/README.md
index 8a86b98..424c96c 100644
--- a/README.md
+++ b/README.md
@@ -129,9 +129,98 @@ docker run -d \
 | `TUNNEL_KEY` | SSH private key — file path or raw PEM **(required)** | `/keys/id_ed25519` |
 | `TUNNEL_AUTH_USER` | Optional HTTP Basic auth username (tunnel ingress) | (none) |
 | `TUNNEL_AUTH_PASS` | Optional HTTP Basic auth password | (none) |
+| `TUNNEL_LABELS` | Optional custom Traefik labels for this tunnel, as JSON or newline/semicolon-separated `key=value` entries | (none) |
+| `TUNNEL_LABELS_FILE` | Optional file containing custom labels in the same format as `TUNNEL_LABELS`; env labels override file labels | (none) |
 
 Set `TUNNEL_AUTH_USER` / `TUNNEL_AUTH_PASS` via an env file; never commit passwords.
 
+### Custom client labels
+
+Clients can request extra Traefik labels for their own generated router, service,
+or tunnel-scoped middlewares. Existing clients remain compatible: if
+`TUNNEL_LABELS` and `TUNNEL_LABELS_FILE` are unset, the client sends the same
+metadata as before.
+
+Use placeholders so clients do not need to know the sanitized tunnel key:
+
+| Placeholder | Expands to |
+|---|---|
+| `{router}` | Generated router name, e.g. `tunnel-myapp-example-com-router` |
+| `{service}` | Generated service name, e.g. `tunnel-myapp-example-com-service` |
+| `{middleware}` | Generated Basic Auth middleware name, e.g. `tunnel-myapp-example-com-auth` |
+| `{tunKey}` | Sanitized tunnel key, e.g. `myapp-example-com` |
+| `{domain}` | Requested `TUNNEL_DOMAIN` |
+| `{port}` | Allocated tunnel-server port |
+
+Example Compose block scalar:
+
+```yaml
+environment:
+  TUNNEL_LABELS: |
+    traefik.http.routers.{router}.priority=100
+    traefik.http.middlewares.tunnel-{tunKey}-headers.headers.customrequestheaders.X-Tunnel-Domain={domain}
+    traefik.http.routers.{router}.middlewares=tunnel-{tunKey}-headers
+```
+
+Example JSON:
+
+```bash
+TUNNEL_LABELS='{"traefik.http.routers.{router}.priority":"100"}'
+```
+
+Attach an existing middleware already available to Traefik, such as an Authentik
+forward-auth middleware defined on ingress:
+
+```yaml
+environment:
+  TUNNEL_LABELS: |
+    traefik.http.routers.{router}.middlewares=authentik@docker
+```
+
+If the middleware is defined by the file provider instead, use its provider
+suffix:
+
+```yaml
+environment:
+  TUNNEL_LABELS: |
+    traefik.http.routers.{router}.middlewares=authentik@file
+```
+
+Define a tunnel-scoped middleware by naming it `tunnel-{tunKey}-...`. For
+example, to use the Trackleware Traefik plugin from `../trackleware` and inject
+Notomo tracking into proxied HTML:
+
+```yaml
+environment:
+  TUNNEL_LABELS: |
+    traefik.http.routers.{router}.middlewares=tunnel-{tunKey}-trackleware
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.notomoBaseURL=https://notomo.colinknapp.com
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.siteIDMode=host
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.siteIDPrefix=tw-
+```
+
+Use a fixed Trackleware site ID when a host-derived ID is not appropriate:
+
+```yaml
+environment:
+  TUNNEL_LABELS: |
+    traefik.http.routers.{router}.middlewares=tunnel-{tunKey}-trackleware
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.notomoBaseURL=https://notomo.colinknapp.com
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.siteIDMode=static
+    traefik.http.middlewares.tunnel-{tunKey}-trackleware.plugin.trackleware.siteID=my-static-site-id
+```
+
+Traefik must already have the Trackleware plugin installed/enabled on the ingress
+side; `TUNNEL_LABELS` only attaches and configures middleware labels for the
+client's generated tunnel route.
+
+Custom labels are limited to this tunnel's generated router, generated service,
+or middleware names beginning with `tunnel-{tunKey}-`. The server rejects custom
+labels that try to replace managed route labels such as `rule`, `entrypoints`,
+`tls`, `service`, or `loadbalancer.server.port`. If Basic Auth is enabled and a
+custom `router.middlewares` label is supplied, the server keeps the auth
+middleware and appends the requested middlewares.
+
 ### Credentials and .env
 
 For WebDAV stacks (macmini, logos) and any client using HTTP Basic Auth at the tunnel: copy `.env.example` to `.env`, set `TUNNEL_AUTH_USER` and `TUNNEL_AUTH_PASS`, and **never commit `.env`**. Compose files reference `${TUNNEL_AUTH_USER}` and `${TUNNEL_AUTH_PASS}`; Docker Compose reads `.env` from the project directory automatically.
@@ -270,6 +359,14 @@ without requiring a Dockerfile change.
 If you intentionally need to clear every managed Traefik tunnel route, start the
 server with `PURGE_STALE_LABELS_ON_START=true` once, then disable it again.
 
+### Split DNS: HTTP on `sms.taylor-co.com`, tunnel on `ingress.nixc.us`
+
+If public DNS for a name points at the **SMS** host but Traefik and tunnel-server
+run on **ingress**, browsers get 404 on the public URL. Use the same Pi keys; see
+[deploy/sms/README.md](deploy/sms/README.md) for an optional SSH TCP relay
+(`TUNNEL_SERVER=sms.taylor-co.com:2222`) and a small Caddy edge that proxies HTTPS
+to `ingress` so `Host` rules still match.
+
 ### "unable to authenticate, attempted methods [none publickey]"
 
 This means the tunnel-server rejected the client's key. There are exactly two causes:
diff --git a/archive/docker-compose.production.yml b/archive/docker-compose.production.yml
index 97dab45..65aab13 100644
--- a/archive/docker-compose.production.yml
+++ b/archive/docker-compose.production.yml
@@ -3,10 +3,10 @@ services:
     build:
       context: .
       target: server
-    image: git.nixc.us/colin/better-argo-tunnels:production
+    image: ghcr.io/leopere/better-argo-tunnels:production
 
   tunnel-client:
     build:
       context: .
       target: client
-    image: git.nixc.us/colin/better-argo-tunnels:client-production
+    image: ghcr.io/leopere/better-argo-tunnels:client-production
diff --git a/archive/stack.production.yml b/archive/stack.production.yml
index 8a338ad..d925498 100644
--- a/archive/stack.production.yml
+++ b/archive/stack.production.yml
@@ -4,7 +4,7 @@ networks:
 
 services:
   tunnel-server:
-    image: git.nixc.us/colin/better-argo-tunnels:production
+    image: ghcr.io/leopere/better-argo-tunnels:production
     networks:
       - traefik
     environment:
diff --git a/cmd/client/main.go b/cmd/client/main.go
index 9d7ee33..c736b82 100644
--- a/cmd/client/main.go
+++ b/cmd/client/main.go
@@ -1,6 +1,7 @@
 package main
 
 import (
+	"encoding/json"
 	"fmt"
 	"log"
 	"os"
@@ -28,6 +29,88 @@ func envOr(key, fallback string) string {
 	return fallback
 }
 
+func parseLabels(raw string) (map[string]string, error) {
+	raw = strings.TrimSpace(raw)
+	if raw == "" {
+		return nil, nil
+	}
+
+	if strings.HasPrefix(raw, "{") {
+		labels := make(map[string]string)
+		if err := json.Unmarshal([]byte(raw), &labels); err != nil {
+			return nil, fmt.Errorf("parse JSON labels: %w", err)
+		}
+		return cleanLabels(labels), nil
+	}
+
+	labels := make(map[string]string)
+	for _, line := range strings.FieldsFunc(raw, func(r rune) bool {
+		return r == '\n' || r == ';'
+	}) {
+		line = strings.TrimSpace(line)
+		if line == "" || strings.HasPrefix(line, "#") {
+			continue
+		}
+		key, value, ok := strings.Cut(line, "=")
+		if !ok {
+			return nil, fmt.Errorf("label %q must be key=value", line)
+		}
+		key = strings.TrimSpace(key)
+		value = strings.TrimSpace(value)
+		if key == "" {
+			return nil, fmt.Errorf("label %q has an empty key", line)
+		}
+		labels[key] = value
+	}
+	return labels, nil
+}
+
+func cleanLabels(labels map[string]string) map[string]string {
+	cleaned := make(map[string]string, len(labels))
+	for key, value := range labels {
+		cleanKey := strings.TrimSpace(key)
+		cleanValue := strings.TrimSpace(value)
+		if cleanKey != "" {
+			cleaned[cleanKey] = cleanValue
+		}
+	}
+	if len(cleaned) == 0 {
+		return nil
+	}
+	return cleaned
+}
+
+func loadCustomLabels() (map[string]string, error) {
+	labels := make(map[string]string)
+
+	if path := cleanHost(os.Getenv("TUNNEL_LABELS_FILE")); path != "" {
+		data, err := os.ReadFile(path)
+		if err != nil {
+			return nil, fmt.Errorf("read TUNNEL_LABELS_FILE %q: %w", path, err)
+		}
+		fileLabels, err := parseLabels(string(data))
+		if err != nil {
+			return nil, fmt.Errorf("parse TUNNEL_LABELS_FILE %q: %w", path, err)
+		}
+		for key, value := range fileLabels {
+			labels[key] = value
+		}
+	}
+
+	envLabels, err := parseLabels(os.Getenv("TUNNEL_LABELS"))
+	if err != nil {
+		return nil, fmt.Errorf("parse TUNNEL_LABELS: %w", err)
+	}
+	for key, value := range envLabels {
+		labels[key] = value
+	}
+
+	if len(labels) == 0 {
+		return nil, nil
+	}
+	return labels, nil
+}
+
 // cleanHost strips BOM, NULs, and all Unicode whitespace (including NBSP) from ends.
 func cleanHost(s string) string {
 	s = strings.ReplaceAll(s, "\x00", "")
@@ -37,10 +120,10 @@ func cleanHost(s string) string {
 }
 
 // resolveBackendHost picks backend hostname. Priority:
-//  1) TUNNEL_HOST_FILE (path to a file containing hostname, e.g. Docker secret mount)
-//  2) TUNNEL_HOST
-//  3) TUNNEL_BACKEND_HOST (alias for stacks that reserve TUNNEL_HOST)
-//  4) 127.0.0.1
+//  1. TUNNEL_HOST_FILE (path to a file containing hostname, e.g. Docker secret mount)
+//  2. TUNNEL_HOST
+//  3. TUNNEL_BACKEND_HOST (alias for stacks that reserve TUNNEL_HOST)
+//  4. 127.0.0.1
 func resolveBackendHost() (host string, source string) {
 	path := cleanHost(os.Getenv("TUNNEL_HOST_FILE"))
 	if path != "" {
@@ -78,6 +161,13 @@ func main() {
 	// Optional HTTP Basic Auth credentials for Traefik middleware.
 	authUser := envOr("TUNNEL_AUTH_USER", "")
 	authPass := envOr("TUNNEL_AUTH_PASS", "")
+	customLabels, err := loadCustomLabels()
+	if err != nil {
+		log.Fatalf("Invalid custom labels: %v", err)
+	}
+	if len(customLabels) > 0 {
+		log.Printf("Loaded %d custom tunnel label(s)", len(customLabels))
+	}
 
 	localHost, hostSrc := resolveBackendHost()
 	localPortStr := cleanHost(os.Getenv("TUNNEL_PORT"))
@@ -124,7 +214,7 @@ func main() {
 		log.Printf("Connected to %s", serverAddr)
 
 		// Set up the reverse tunnel (blocks until disconnected).
-		if err := client.SetupTunnel(sshClient, domain, localHost, localPort, authUser, authPass); err != nil {
+		if err := client.SetupTunnel(sshClient, domain, localHost, localPort, authUser, authPass, customLabels); err != nil {
 			log.Printf("Tunnel error: %v (reconnecting in %s)", err, backoff)
 		}
 
diff --git a/cmd/client/main_test.go b/cmd/client/main_test.go
new file mode 100644
index 0000000..bd3563e
--- /dev/null
+++ b/cmd/client/main_test.go
@@ -0,0 +1,38 @@
+package main
+
+import "testing"
+
+func TestParseLabelsFromLines(t *testing.T) {
+	labels, err := parseLabels(`
+traefik.http.routers.{router}.priority=100
+# comment
+traefik.http.routers.{router}.middlewares=tunnel-{tunKey}-headers
+`)
+	if err != nil {
+		t.Fatalf("parseLabels: %v", err)
+	}
+
+	if labels["traefik.http.routers.{router}.priority"] != "100" {
+		t.Fatalf("expected priority label, got %#v", labels)
+	}
+	if labels["traefik.http.routers.{router}.middlewares"] != "tunnel-{tunKey}-headers" {
+		t.Fatalf("expected middlewares label, got %#v", labels)
+	}
+}
+
+func TestParseLabelsFromJSON(t *testing.T) {
+	labels, err := parseLabels(`{" traefik.http.routers.{router}.priority ":" 100 "}`)
+	if err != nil {
+		t.Fatalf("parseLabels: %v", err)
+	}
+
+	if labels["traefik.http.routers.{router}.priority"] != "100" {
+		t.Fatalf("expected trimmed JSON label, got %#v", labels)
+	}
+}
+
+func TestParseLabelsRejectsInvalidLine(t *testing.T) {
+	if _, err := parseLabels("not-a-label"); err == nil {
+		t.Fatalf("expected invalid label line to fail")
+	}
+}
diff --git a/deploy/sms/Caddyfile.example b/deploy/sms/Caddyfile.example
new file mode 100644
index 0000000..652bb9a
--- /dev/null
+++ b/deploy/sms/Caddyfile.example
@@ -0,0 +1,20 @@
+# Copy to Caddyfile and set INGRESS in http-edge.compose.yml (or export before run).
+# Terminates TLS on the SMS host (ACME for your public hostnames) and forwards to
+# Traefik on ingress, preserving Host so routes like king73.taylor-co.com still match.
+#
+# Duplicate a block for each Taylor hostname that resolves to the SMS public IP, or
+# add more server blocks. Wildcards need DNS-01; see Caddy docs.
+
+{
+	# email your@taylor-co.com
+}
+
+king73.taylor-co.com {
+	reverse_proxy https://{$INGRESS} {
+		header_up Host {host}
+		header_up X-Forwarded-Proto {scheme}
+		transport http {
+			tls_insecure_skip_verify
+		}
+	}
+}
diff --git a/deploy/sms/README.md b/deploy/sms/README.md
new file mode 100644
index 0000000..2717314
--- /dev/null
+++ b/deploy/sms/README.md
@@ -0,0 +1,67 @@
+# Taylor `sms.taylor-co.com` (split DNS) layout
+
+If HTTP DNS for a hostname points at the **SMS** public IP (e.g. 134.209.x.x) but the
+`better-argo-tunnels` **tunnel-server** and **Traefik** live on `ingress.nixc.us`, you get
+HTTP 404 on the public URL while the tunnel and routes are actually healthy on ingress.
+
+## Install onto `sms` (one shot)
+
+From this repo, with SSH to **ingress** and **sms**:
+
+```bash
+cd deploy/sms
+export SMS_SSH=root@sms.taylor-co.com
+export INGRESS_SSH=root@ingress.nixc.us
+./bootstrap-to-sms.sh
+```
+
+This will:
+
+- `scp` the tunnel `authorized_keys` from `ingress` (`/home/tunnel/.ssh/authorized_keys` by default).
+- `scp` the compose files and `Caddyfile.example` to `/opt/taylor-sms-edge/`.
+- **Append** (deduped) those public keys to `/root/.ssh/authorized_keys` on SMS, with a
+  timestamped backup of the previous file if one existed. Override with `SMS_KEYS_USER=…`.
+
+To use a local file instead of pulling from ingress: `export AUTHORIZED_KEYS_LOCAL=/path/to/keys`.
+
+To keep **the same Raspberry Pi tunnel clients and keys** and still use SMS in front:
+
+## 1. SSH relay (optional)
+
+Run `ssh-relay.compose.yml` on the SMS host so Pis can set:
+
+```bash
+TUNNEL_SERVER=sms.taylor-co.com:2222
+```
+
+Traffic is forwarded to the real `tunnel-server` (default `ingress.nixc.us:2222`).
+
+- Authorize the **same** client public key on **ingress** (`authorized_keys` for the tunnel
+  user) — the relay is TCP-only, not another SSH key step.
+
+## 2. HTTPS edge (this fixes 404 for names that resolve to SMS)
+
+Run `http-edge.compose.yml` with a `Caddyfile` (see `Caddyfile.example`):
+
+- Set `INGRESS` to the IP or stable hostname of the Traefik host (`ingress` public IP/hostname).
+- Add one Caddy `server` block per Taylor hostname (e.g. `king73.taylor-co.com`).
+
+Caddy gets Let’s Encrypt certs for those names on the **SMS** machine and reverse-proxies to
+`https://$INGRESS`, preserving `Host:`, so Traefik on ingress still matches `Host(\`...\`)` rules.
+
+**Security note:** the proxy uses `tls_insecure_skip_verify` to the origin because the
+connection is often IP-based. Restrict network path (same DC/VPC) or pin to a private IP if
+you can.
+
+## 3. Simpler alternative
+
+Point the Taylor hostnames’ **A/AAAA** at `ingress.nixc.us` and skip the SMS HTTP edge.
+
+## Files
+
+| File | Role |
+|------|------|
+| `bootstrap-to-sms.sh` | `scp` keys from ingress + these files to `/opt/taylor-sms-edge`, merge keys on SMS |
+| `ssh-relay.compose.yml` | TCP :2222 → upstream tunnel-server |
+| `http-edge.compose.yml` | Caddy on :80 / :443 → Traefik (HTTPS upstream) |
+| `Caddyfile.example` | Template for one hostname; duplicate blocks as needed |
diff --git a/deploy/sms/bootstrap-to-sms.sh b/deploy/sms/bootstrap-to-sms.sh
new file mode 100755
index 0000000..882a299
--- /dev/null
+++ b/deploy/sms/bootstrap-to-sms.sh
@@ -0,0 +1,88 @@
+#!/usr/bin/env bash
+# Copy tunnel authorized_keys from ingress to sms.taylor-co.com and install
+# this directory's compose/Caddy example into /opt/taylor-sms-edge (or $INSTALL_DIR).
+#
+#   export SMS_SSH=root@sms.taylor-co.com
+#   export INGRESS_SSH=root@ingress.nixc.us
+#   ./bootstrap-to-sms.sh
+#
+# First-time SSH: you may need to connect once to accept host keys, or set
+#   export SSH_EXTRA_OPTS='-o StrictHostKeyChecking=accept-new'
+#
+# Prereq: your SSH key can reach INGRESS and SMS as the given users.
+
+set -euo pipefail
+
+SCRIPT_DIR="$(cd "$(dirname "${BASH_SOURCE[0]}")" && pwd)"
+: "${INGRESS_SSH:=root@ingress.nixc.us}"
+: "${INGRESS_AUTHORIZED_KEYS:=/home/tunnel/.ssh/authorized_keys}"
+: "${SMS_SSH:=root@sms.taylor-co.com}"
+# User on SMS whose ~/.ssh/authorized_keys receives the tunnel pubkeys (append, deduped)
+: "${SMS_KEYS_USER:=root}"
+: "${INSTALL_DIR:=/opt/taylor-sms-edge}"
+# Optional: use a local file instead of scp from ingress
+: "${AUTHORIZED_KEYS_LOCAL:=}"
+
+SSH_OPTS=(${SSH_EXTRA_OPTS-})
+
+tmp=
+cleanup() { [[ -n "${tmp:-}" && -f "$tmp" ]] && rm -f "$tmp"; }
+trap cleanup EXIT
+
+if [[ -n "$AUTHORIZED_KEYS_LOCAL" ]]; then
+	tmp="$AUTHORIZED_KEYS_LOCAL"
+	[[ -f "$tmp" ]] || { echo "missing AUTHORIZED_KEYS_LOCAL=$tmp" >&2; exit 1; }
+else
+	tmp="$(mktemp)"
+	echo "-> scp $INGRESS_SSH:$INGRESS_AUTHORIZED_KEYS"
+	scp "${SSH_OPTS[@]}" "$INGRESS_SSH:$INGRESS_AUTHORIZED_KEYS" "$tmp"
+fi
+
+echo "-> scp stack/Caddy to $SMS_SSH:$INSTALL_DIR"
+ssh "${SSH_OPTS[@]}" "$SMS_SSH" "mkdir -p '$INSTALL_DIR'"
+akeys_name="authorized_keys.from-ingress"
+scp "${SSH_OPTS[@]}" \
+	"$SCRIPT_DIR/ssh-relay.compose.yml" \
+	"$SCRIPT_DIR/http-edge.compose.yml" \
+	"$SCRIPT_DIR/Caddyfile.example" \
+	"$SCRIPT_DIR/README.md" \
+	"$SMS_SSH:$INSTALL_DIR/"
+
+scp "${SSH_OPTS[@]}" "$tmp" "$SMS_SSH:$INSTALL_DIR/$akeys_name"
+
+echo "-> merge $akeys_name into $SMS_KEYS_USER on $SMS_SSH"
+ssh "${SSH_OPTS[@]}" "$SMS_SSH" bash -s -- "$INSTALL_DIR" "$akeys_name" "$SMS_KEYS_USER" <<'REM'
+set -euo pipefail
+INST="$1"
+F="$2"
+USERX="$3"
+H="$(getent passwd "$USERX" | cut -d: -f6)"
+[[ -n "$H" ]] || { echo "no such user: $USERX" >&2; exit 1; }
+install -d -m 700 "$H/.ssh"
+KEYFILE="$H/.ssh/authorized_keys"
+if [[ -f "$KEYFILE" ]]; then
+  cp -a "$KEYFILE" "$KEYFILE.bak.$(date +%Y%m%d%H%M%S)"
+fi
+touch "$KEYFILE"
+chmod 600 "$KEYFILE"
+# Append lines that are not already present
+while IFS= read -r line || [[ -n "$line" ]]; do
+  line="${line#"${line%%[![:space:]]*}"}"
+  line="${line%"${line##*[![:space:]]}"}"
+  [[ -z "$line" || "$line" == \#* ]] && continue
+  if ! grep -qxF -- "$line" "$KEYFILE" 2>/dev/null; then
+    echo "$line" >> "$KEYFILE"
+  fi
+done < "$INST/$F"
+# ownership
+U="$(id -u "$USERX")" G="$(id -g "$USERX")"
+chown -R "$U:$G" "$H/.ssh"
+echo "-> installed keys for $USERX; backup may exist beside $KEYFILE"
+REM
+
+echo "-> done. On SMS:"
+echo "   cd $INSTALL_DIR && cp -n Caddyfile.example Caddyfile && \${EDITOR:-vi} Caddyfile"
+echo "   export INGRESS=138.197.167.216 RELAY_UPSTREAM=ingress.nixc.us:2222"
+echo "   docker compose -f http-edge.compose.yml up -d"
+echo "   docker compose -f ssh-relay.compose.yml up -d"
+echo
diff --git a/deploy/sms/http-edge.compose.yml b/deploy/sms/http-edge.compose.yml
new file mode 100644
index 0000000..a29ce0c
--- /dev/null
+++ b/deploy/sms/http-edge.compose.yml
@@ -0,0 +1,29 @@
+# HTTPS edge on sms.taylor-co.com: forward public traffic to Traefik on ingress
+# (same place tunnel-server registers Host() routes). Stops 404s when A/AAAA for
+# those names point at SMS while the tunnel and labels remain on ingress.
+#
+# Prereq: Caddyfile (start from Caddyfile.example) lists each hostname.
+#   export INGRESS=138.197.167.216
+#   cp Caddyfile.example Caddyfile
+#   docker compose -f http-edge.compose.yml up -d
+#
+# ACME: Caddy will obtain public certs for hostnames in Caddyfile (HTTP-01 to this host).
+
+services:
+  sms-http-edge:
+    image: caddy:2-alpine
+    restart: unless-stopped
+    ports:
+      - "80:80"
+      - "443:443"
+      - "443:443/udp"
+    environment:
+      INGRESS: ${INGRESS:-138.197.167.216}
+    volumes:
+      - ./Caddyfile:/etc/caddy/Caddyfile:ro
+      - caddy_data:/data
+      - caddy_config:/config
+
+volumes:
+  caddy_data:
+  caddy_config:
diff --git a/deploy/sms/ssh-relay.compose.yml b/deploy/sms/ssh-relay.compose.yml
new file mode 100644
index 0000000..550f262
--- /dev/null
+++ b/deploy/sms/ssh-relay.compose.yml
@@ -0,0 +1,27 @@
+# SSH relay: expose tunnel-server on sms.taylor-co.com:2222 while the real
+# tunnel-server stays on ingress (or another host). Same Pi keys and
+# authorized_keys as today — only TUNNEL_SERVER changes.
+#
+# Usage on the SMS host:
+#   export RELAY_UPSTREAM=ingress.nixc.us:2222
+#   docker compose -f ssh-relay.compose.yml up -d
+#
+# Pis: TUNNEL_SERVER=sms.taylor-co.com:2222
+
+services:
+  tunnel-ssh-relay:
+    image: alpine:3.21
+    restart: unless-stopped
+    command:
+      - /bin/sh
+      - -c
+      - |
+        set -e
+        apk add --no-cache socat
+        UP="$${RELAY_UPSTREAM:-ingress.nixc.us:2222}"
+        echo "relay: 0.0.0.0:2222 -> $$UP"
+        exec socat TCP-LISTEN:2222,fork,reuseaddr TCP:$$UP
+    ports:
+      - "2222:2222"
+    environment:
+      RELAY_UPSTREAM: ${RELAY_UPSTREAM:-ingress.nixc.us:2222}
diff --git a/internal/client/tunnel.go b/internal/client/tunnel.go
index 20bab4d..5b4ec9d 100644
--- a/internal/client/tunnel.go
+++ b/internal/client/tunnel.go
@@ -15,9 +15,10 @@ import (
 
 // TunnelRequest is the metadata sent to the server on the tunnel-request channel.
 type TunnelRequest struct {
-	Domain   string `json:"domain"`
-	AuthUser string `json:"auth_user,omitempty"` // optional HTTP Basic Auth username
-	AuthPass string `json:"auth_pass,omitempty"` // optional HTTP Basic Auth password
+	Domain   string            `json:"domain"`
+	AuthUser string            `json:"auth_user,omitempty"` // optional HTTP Basic Auth username
+	AuthPass string            `json:"auth_pass,omitempty"` // optional HTTP Basic Auth password
+	Labels   map[string]string `json:"labels,omitempty"`    // optional custom Traefik labels
 }
 
 // SetupTunnel sends domain metadata and establishes a reverse port forward.
@@ -26,9 +27,16 @@ type TunnelRequest struct {
 // Backend TLS is detected dynamically: TLS is tried first; on failure, plain TCP is used.
 // authUser and authPass are optional; if both are non-empty, the server will
 // add a Traefik basicauth middleware in front of this tunnel.
-func SetupTunnel(client *ssh.Client, domain string, localHost string, localPort int, authUser, authPass string) error {
+func SetupTunnel(
+	client *ssh.Client,
+	domain string,
+	localHost string,
+	localPort int,
+	authUser, authPass string,
+	labels map[string]string,
+) error {
 	// Step 1: Open custom channel to send domain metadata.
-	if err := sendMetadata(client, domain, authUser, authPass); err != nil {
+	if err := sendMetadata(client, domain, authUser, authPass, labels); err != nil {
 		return fmt.Errorf("send metadata: %w", err)
 	}
 
@@ -53,13 +61,13 @@ func SetupTunnel(client *ssh.Client, domain string, localHost string, localPort
 }
 
 // sendMetadata opens a custom channel and sends the tunnel request JSON.
-func sendMetadata(client *ssh.Client, domain, authUser, authPass string) error {
+func sendMetadata(client *ssh.Client, domain, authUser, authPass string, labels map[string]string) error {
 	ch, _, err := client.OpenChannel("tunnel-request", nil)
 	if err != nil {
 		return fmt.Errorf("open tunnel-request channel: %w", err)
 	}
 
-	req := TunnelRequest{Domain: domain, AuthUser: authUser, AuthPass: authPass}
+	req := TunnelRequest{Domain: domain, AuthUser: authUser, AuthPass: authPass, Labels: labels}
 	data, err := json.Marshal(req)
 	if err != nil {
 		ch.Close()
@@ -76,6 +84,9 @@ func sendMetadata(client *ssh.Client, domain, authUser, authPass string) error {
 	} else {
 		log.Printf("Sent tunnel metadata: domain=%s", domain)
 	}
+	if len(labels) > 0 {
+		log.Printf("Sent %d custom tunnel label(s) for %s", len(labels), domain)
+	}
 
 	// Keep the channel open in a goroutine for disconnect detection.
 	go func() {
diff --git a/internal/server/labels.go b/internal/server/labels.go
index 92920ef..743f1c9 100644
--- a/internal/server/labels.go
+++ b/internal/server/labels.go
@@ -4,6 +4,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"log"
+	"sort"
 	"strings"
 	"sync"
 
@@ -18,11 +19,12 @@ type LabelManager struct {
 	remoteHost   string // Swarm manager, e.g. "ingress.nixc.us"
 	remoteUser   string // SSH user
 	signer       ssh.Signer
-	serviceName  string          // Swarm service name, e.g. "better-argo-tunnels_tunnel-server"
-	entrypoint   string          // e.g. "websecure"
-	certResolver string          // e.g. "letsencryptresolver"
-	labels       map[string]bool // track which tunnel keys we've added
-	authLabels   map[string]bool // track which tunnel keys have auth middleware
+	serviceName  string              // Swarm service name, e.g. "better-argo-tunnels_tunnel-server"
+	entrypoint   string              // e.g. "websecure"
+	certResolver string              // e.g. "letsencryptresolver"
+	labels       map[string]bool     // track which tunnel keys we've added
+	authLabels   map[string]bool     // track which tunnel keys have auth middleware
+	customLabels map[string][]string // track extra label keys added per tunnel
 }
 
 // NewLabelManager creates a label manager that updates Swarm service labels via SSH.
@@ -41,6 +43,7 @@ func NewLabelManager(
 		certResolver: certResolver,
 		labels:       make(map[string]bool),
 		authLabels:   make(map[string]bool),
+		customLabels: make(map[string][]string),
 	}
 
 	// Verify we can reach the Swarm manager and the service exists.
@@ -103,7 +106,7 @@ func (lm *LabelManager) PurgeAllTunnelLabels() error {
 	}
 
 	rmCmd := fmt.Sprintf("docker service update --label-rm %s %s",
-		strings.Join(rmLabels, " --label-rm "), lm.serviceName)
+		labelRmArgs(rmLabels), shellQuote(lm.serviceName))
 	if err := lm.runRemote(rmCmd); err != nil {
 		return fmt.Errorf("purge tunnel labels: %w", err)
 	}
@@ -193,7 +196,12 @@ func tunnelKeyFromLabel(label, prefix, suffix string) (string, bool) {
 
 // Add adds Traefik routing labels to the Swarm service for a tunnel.
 // If authUser and authPass are non-empty, a basicauth middleware is also added.
-func (lm *LabelManager) Add(tunKey, domain string, port int, authUser, authPass string) error {
+func (lm *LabelManager) Add(
+	tunKey, domain string,
+	port int,
+	authUser, authPass string,
+	custom map[string]string,
+) error {
 	lm.mu.Lock()
 	defer lm.mu.Unlock()
 
@@ -201,50 +209,93 @@ func (lm *LabelManager) Add(tunKey, domain string, port int, authUser, authPass
 	serviceName := fmt.Sprintf("tunnel-%s-service", tunKey)
 	middlewareName := fmt.Sprintf("tunnel-%s-auth", tunKey)
 
-	// Build the label-add flags for docker service update.
-	labelArgs := []string{
-		labelFlag(fmt.Sprintf("traefik.http.routers.%s.rule", routerName),
-			fmt.Sprintf("Host(`%s`)", domain)),
-		labelFlag(fmt.Sprintf("traefik.http.routers.%s.entrypoints", routerName),
-			lm.entrypoint),
-		labelFlag(fmt.Sprintf("traefik.http.routers.%s.tls", routerName),
-			"true"),
-		labelFlag(fmt.Sprintf("traefik.http.routers.%s.tls.certresolver", routerName),
-			lm.certResolver),
-		labelFlag(fmt.Sprintf("traefik.http.routers.%s.service", routerName),
-			serviceName),
-		labelFlag(fmt.Sprintf("traefik.http.services.%s.loadbalancer.server.port", serviceName),
-			fmt.Sprintf("%d", port)),
+	routerPrefix := fmt.Sprintf("traefik.http.routers.%s.", routerName)
+	servicePrefix := fmt.Sprintf("traefik.http.services.%s.", serviceName)
+	labels := map[string]string{
+		routerPrefix + "rule":                      fmt.Sprintf("Host(`%s`)", domain),
+		routerPrefix + "entrypoints":               lm.entrypoint,
+		routerPrefix + "tls":                       "true",
+		routerPrefix + "tls.certresolver":          lm.certResolver,
+		routerPrefix + "service":                   serviceName,
+		servicePrefix + "loadbalancer.server.port": fmt.Sprintf("%d", port),
 	}
+	customKeys := make([]string, 0, len(custom))
 
 	// If auth credentials are provided, add basicauth middleware labels.
-	if authUser != "" && authPass != "" {
+	authEnabled := authUser != "" && authPass != ""
+	if authEnabled {
 		htpasswd, err := generateHTPasswd(authUser, authPass)
 		if err != nil {
 			return fmt.Errorf("generate htpasswd for %s: %w", domain, err)
 		}
-		labelArgs = append(labelArgs,
-			labelFlag(
-				fmt.Sprintf("traefik.http.middlewares.%s.basicauth.users", middlewareName),
-				htpasswd,
-			),
-			labelFlag(
-				fmt.Sprintf("traefik.http.routers.%s.middlewares", routerName),
-				middlewareName,
-			),
-		)
-		lm.authLabels[tunKey] = true
+		labels[fmt.Sprintf("traefik.http.middlewares.%s.basicauth.users", middlewareName)] = htpasswd
+		labels[routerPrefix+"middlewares"] = middlewareName
 		log.Printf("BasicAuth middleware %s added for %s", middlewareName, domain)
 	}
 
-	cmd := fmt.Sprintf("docker service update --label-add %s %s",
-		strings.Join(labelArgs, " --label-add "), lm.serviceName)
+	renderedCustom, err := renderCustomLabels(tunKey, domain, port, routerName, serviceName, middlewareName, custom)
+	if err != nil {
+		return err
+	}
+	for key, value := range renderedCustom {
+		if !isSafeLabelKey(key) {
+			return fmt.Errorf("custom label %q contains unsupported characters", key)
+		}
+		if !isAllowedCustomLabel(key, tunKey, routerName, serviceName) {
+			return fmt.Errorf("custom label %q is outside tunnel %s", key, tunKey)
+		}
+		if isProtectedCustomLabel(key, routerName, serviceName) {
+			return fmt.Errorf("custom label %q would replace a managed tunnel label", key)
+		}
+		if key == routerPrefix+"middlewares" && labels[key] != "" {
+			value = mergeMiddlewares(labels[key], value)
+		}
+		labels[key] = value
+		customKeys = append(customKeys, key)
+	}
+
+	staleLabels := staleLabelKeys(lm.customLabels[tunKey], labels)
+	if lm.authLabels[tunKey] && !authEnabled {
+		staleLabels = append(staleLabels, fmt.Sprintf("traefik.http.middlewares.%s.basicauth.users", middlewareName))
+		if _, hasMiddlewares := labels[routerPrefix+"middlewares"]; !hasMiddlewares {
+			staleLabels = append(staleLabels, routerPrefix+"middlewares")
+		}
+	}
+	staleLabels = uniqueStrings(staleLabels)
+	sort.Strings(staleLabels)
+
+	labelArgs := make([]string, 0, len(labels))
+	for _, key := range sortedKeys(labels) {
+		labelArgs = append(labelArgs, labelFlag(key, labels[key]))
+	}
+
+	cmdParts := []string{"docker service update"}
+	for _, key := range staleLabels {
+		cmdParts = append(cmdParts, "--label-rm "+shellQuote(key))
+	}
+	for _, arg := range labelArgs {
+		cmdParts = append(cmdParts, "--label-add "+arg)
+	}
+	cmdParts = append(cmdParts, shellQuote(lm.serviceName))
+	cmd := strings.Join(cmdParts, " ")
 
 	if err := lm.runRemote(cmd); err != nil {
 		return fmt.Errorf("add labels for %s: %w", domain, err)
 	}
 
 	lm.labels[tunKey] = true
+	if authEnabled {
+		lm.authLabels[tunKey] = true
+	} else {
+		delete(lm.authLabels, tunKey)
+	}
+	if len(customKeys) > 0 {
+		sort.Strings(customKeys)
+		lm.customLabels[tunKey] = customKeys
+		log.Printf("Added %d custom label(s) for %s", len(customKeys), domain)
+	} else {
+		delete(lm.customLabels, tunKey)
+	}
 	log.Printf("Added Swarm labels: %s -> %s:%d", domain, lm.serviceName, port)
 	return nil
 }
@@ -282,9 +333,12 @@ func (lm *LabelManager) Remove(tunKey string) error {
 		delete(lm.authLabels, tunKey)
 		log.Printf("Removing BasicAuth middleware %s", middlewareName)
 	}
+	rmLabels = append(rmLabels, lm.customLabels[tunKey]...)
+	delete(lm.customLabels, tunKey)
+	rmLabels = uniqueStrings(rmLabels)
 
 	cmd := fmt.Sprintf("docker service update --label-rm %s %s",
-		strings.Join(rmLabels, " --label-rm "), lm.serviceName)
+		labelRmArgs(rmLabels), shellQuote(lm.serviceName))
 
 	if err := lm.runRemote(cmd); err != nil {
 		return fmt.Errorf("remove labels for %s: %w", tunKey, err)
@@ -309,7 +363,134 @@ func generateHTPasswd(user, pass string) (string, error) {
 
 // labelFlag formats a --label-add value, quoting properly for shell.
 func labelFlag(key, value string) string {
-	return fmt.Sprintf("'%s=%s'", key, value)
+	return shellQuote(fmt.Sprintf("%s=%s", key, value))
+}
+
+func shellQuote(value string) string {
+	return "'" + strings.ReplaceAll(value, "'", "'\\''") + "'"
+}
+
+func labelRmArgs(keys []string) string {
+	args := make([]string, 0, len(keys))
+	for _, key := range keys {
+		args = append(args, shellQuote(key))
+	}
+	return strings.Join(args, " --label-rm ")
+}
+
+func renderCustomLabels(
+	tunKey, domain string,
+	port int,
+	routerName, serviceName, middlewareName string,
+	custom map[string]string,
+) (map[string]string, error) {
+	if len(custom) == 0 {
+		return nil, nil
+	}
+
+	replacer := strings.NewReplacer(
+		"{tunKey}", tunKey,
+		"{domain}", domain,
+		"{port}", fmt.Sprintf("%d", port),
+		"{router}", routerName,
+		"{service}", serviceName,
+		"{middleware}", middlewareName,
+	)
+	rendered := make(map[string]string, len(custom))
+	for rawKey, rawValue := range custom {
+		key := strings.TrimSpace(replacer.Replace(rawKey))
+		if key == "" {
+			return nil, fmt.Errorf("custom label has an empty key")
+		}
+		rendered[key] = strings.TrimSpace(replacer.Replace(rawValue))
+	}
+	return rendered, nil
+}
+
+func isAllowedCustomLabel(key, tunKey, routerName, serviceName string) bool {
+	return strings.HasPrefix(key, fmt.Sprintf("traefik.http.routers.%s.", routerName)) ||
+		strings.HasPrefix(key, fmt.Sprintf("traefik.http.services.%s.", serviceName)) ||
+		strings.HasPrefix(key, fmt.Sprintf("traefik.http.middlewares.tunnel-%s-", tunKey))
+}
+
+func isProtectedCustomLabel(key, routerName, serviceName string) bool {
+	protected := map[string]bool{
+		fmt.Sprintf("traefik.http.routers.%s.rule", routerName):                       true,
+		fmt.Sprintf("traefik.http.routers.%s.entrypoints", routerName):                true,
+		fmt.Sprintf("traefik.http.routers.%s.tls", routerName):                        true,
+		fmt.Sprintf("traefik.http.routers.%s.tls.certresolver", routerName):           true,
+		fmt.Sprintf("traefik.http.routers.%s.service", routerName):                    true,
+		fmt.Sprintf("traefik.http.services.%s.loadbalancer.server.port", serviceName): true,
+	}
+	return protected[key]
+}
+
+func isSafeLabelKey(key string) bool {
+	for _, r := range key {
+		if r >= 'a' && r <= 'z' {
+			continue
+		}
+		if r >= 'A' && r <= 'Z' {
+			continue
+		}
+		if r >= '0' && r <= '9' {
+			continue
+		}
+		if r == '.' || r == '-' || r == '_' {
+			continue
+		}
+		return false
+	}
+	return key != ""
+}
+
+func mergeMiddlewares(existing, extra string) string {
+	seen := make(map[string]bool)
+	var merged []string
+	for _, list := range []string{existing, extra} {
+		for _, item := range strings.Split(list, ",") {
+			item = strings.TrimSpace(item)
+			if item == "" || seen[item] {
+				continue
+			}
+			seen[item] = true
+			merged = append(merged, item)
+		}
+	}
+	return strings.Join(merged, ",")
+}
+
+func sortedKeys(values map[string]string) []string {
+	keys := make([]string, 0, len(values))
+	for key := range values {
+		keys = append(keys, key)
+	}
+	sort.Strings(keys)
+	return keys
+}
+
+func uniqueStrings(values []string) []string {
+	seen := make(map[string]bool, len(values))
+	unique := make([]string, 0, len(values))
+	for _, value := range values {
+		if seen[value] {
+			continue
+		}
+		seen[value] = true
+		unique = append(unique, value)
+	}
+	return unique
+}
+
+func staleLabelKeys(oldKeys []string, currentLabels map[string]string) []string {
+	var stale []string
+	for _, key := range oldKeys {
+		if _, stillPresent := currentLabels[key]; !stillPresent {
+			stale = append(stale, key)
+		}
+	}
+	sort.Strings(stale)
+	return stale
 }
 
 // runRemote executes a command on the Swarm manager via SSH.
diff --git a/internal/server/labels_test.go b/internal/server/labels_test.go
index ba0e0cf..b55fd18 100644
--- a/internal/server/labels_test.go
+++ b/internal/server/labels_test.go
@@ -37,3 +37,84 @@ func TestTunnelKeyFromLabelRejectsInvalidLabels(t *testing.T) {
 		}
 	}
 }
+
+func TestRenderCustomLabelsReplacesPlaceholders(t *testing.T) {
+	labels, err := renderCustomLabels(
+		"app-example-com",
+		"app.example.com",
+		10042,
+		"tunnel-app-example-com-router",
+		"tunnel-app-example-com-service",
+		"tunnel-app-example-com-auth",
+		map[string]string{
+			"traefik.http.routers.{router}.priority":                                                        "100",
+			"traefik.http.middlewares.tunnel-{tunKey}-headers.headers.customrequestheaders.X-Tunnel-Domain": "{domain}",
+		},
+	)
+	if err != nil {
+		t.Fatalf("renderCustomLabels: %v", err)
+	}
+
+	if labels["traefik.http.routers.tunnel-app-example-com-router.priority"] != "100" {
+		t.Fatalf("expected router placeholder replacement, got %#v", labels)
+	}
+	if labels["traefik.http.middlewares.tunnel-app-example-com-headers.headers.customrequestheaders.X-Tunnel-Domain"] != "app.example.com" {
+		t.Fatalf("expected middleware/domain placeholder replacement, got %#v", labels)
+	}
+}
+
+func TestCustomLabelValidation(t *testing.T) {
+	tunKey := "app-example-com"
+	routerName := "tunnel-app-example-com-router"
+	serviceName := "tunnel-app-example-com-service"
+
+	allowed := []string{
+		"traefik.http.routers.tunnel-app-example-com-router.priority",
+		"traefik.http.services.tunnel-app-example-com-service.loadbalancer.passhostheader",
+		"traefik.http.middlewares.tunnel-app-example-com-headers.headers.customrequestheaders.X-Test",
+	}
+	for _, label := range allowed {
+		if !isAllowedCustomLabel(label, tunKey, routerName, serviceName) {
+			t.Fatalf("expected %q to be allowed", label)
+		}
+	}
+
+	if isAllowedCustomLabel("traefik.http.routers.other-router.priority", tunKey, routerName, serviceName) {
+		t.Fatalf("expected other router label to be rejected")
+	}
+	if !isProtectedCustomLabel("traefik.http.routers.tunnel-app-example-com-router.rule", routerName, serviceName) {
+		t.Fatalf("expected route rule to be protected")
+	}
+	if isProtectedCustomLabel("traefik.http.routers.tunnel-app-example-com-router.priority", routerName, serviceName) {
+		t.Fatalf("expected router priority to be customizable")
+	}
+	if isSafeLabelKey("traefik.http.routers.tunnel-app-example-com-router.priority;bad") {
+		t.Fatalf("expected shell metacharacter in label key to be rejected")
+	}
+}
+
+func TestMergeMiddlewaresDeduplicates(t *testing.T) {
+	got := mergeMiddlewares("auth,headers", "headers,compress")
+	want := "auth,headers,compress"
+	if got != want {
+		t.Fatalf("mergeMiddlewares() = %q, want %q", got, want)
+	}
+}
+
+func TestLabelFlagShellQuotesSingleQuotes(t *testing.T) {
+	got := labelFlag("test.label", "value'withquote")
+	want := "'test.label=value'\\''withquote'"
+	if got != want {
+		t.Fatalf("labelFlag() = %q, want %q", got, want)
+	}
+}
+
+func TestStaleLabelKeys(t *testing.T) {
+	got := staleLabelKeys(
+		[]string{"traefik.http.routers.tunnel-a-router.priority", "traefik.http.routers.tunnel-a-router.middlewares"},
+		map[string]string{"traefik.http.routers.tunnel-a-router.middlewares": "auth"},
+	)
+	if len(got) != 1 || got[0] != "traefik.http.routers.tunnel-a-router.priority" {
+		t.Fatalf("unexpected stale keys: %#v", got)
+	}
+}
diff --git a/internal/server/ssh.go b/internal/server/ssh.go
index c10becf..320c4f6 100644
--- a/internal/server/ssh.go
+++ b/internal/server/ssh.go
@@ -15,9 +15,10 @@ import (
 
 // TunnelRequest is the metadata a client sends when opening a tunnel channel.
 type TunnelRequest struct {
-	Domain   string `json:"domain"`
-	AuthUser string `json:"auth_user,omitempty"`
-	AuthPass string `json:"auth_pass,omitempty"`
+	Domain   string            `json:"domain"`
+	AuthUser string            `json:"auth_user,omitempty"`
+	AuthPass string            `json:"auth_pass,omitempty"`
+	Labels   map[string]string `json:"labels,omitempty"`
 }
 
 // SSHServer handles incoming SSH connections and sets up reverse tunnels.
@@ -34,9 +35,10 @@ type activeTunnel struct {
 	port     int
 	listener net.Listener
 	done     chan struct{}
-	connKey  string // tracks which SSH connection owns this tunnel
-	authUser string // optional HTTP Basic Auth username
-	authPass string // optional HTTP Basic Auth password
+	connKey  string            // tracks which SSH connection owns this tunnel
+	authUser string            // optional HTTP Basic Auth username
+	authPass string            // optional HTTP Basic Auth password
+	labels   map[string]string // optional custom Traefik labels
 }
 
 // NewSSHServer creates a new SSH server with host key and authorized keys.
@@ -172,7 +174,7 @@ func (s *SSHServer) handleTunnelChannel(newChan ssh.NewChannel, connKey string)
 		return
 	}
 
-	buf := make([]byte, 4096)
+	buf := make([]byte, 64*1024)
 	n, err := ch.Read(buf)
 	if err != nil && err != io.EOF {
 		log.Printf("failed to read tunnel metadata: %v", err)
@@ -197,6 +199,9 @@ func (s *SSHServer) handleTunnelChannel(newChan ssh.NewChannel, connKey string)
 	if req.AuthUser != "" && req.AuthPass != "" {
 		log.Printf("Tunnel metadata includes basicauth for domain=%s", req.Domain)
 	}
+	if len(req.Labels) > 0 {
+		log.Printf("Tunnel metadata includes %d custom label(s) for domain=%s", len(req.Labels), req.Domain)
+	}
 
 	// Store domain mapping for this connection so forward handler can use it.
 	s.mu.Lock()
@@ -205,6 +210,7 @@ func (s *SSHServer) handleTunnelChannel(newChan ssh.NewChannel, connKey string)
 		connKey:  connKey,
 		authUser: req.AuthUser,
 		authPass: req.AuthPass,
+		labels:   req.Labels,
 	}
 	s.mu.Unlock()
 
diff --git a/internal/server/tunnel.go b/internal/server/tunnel.go
index 59ee2f3..83801c7 100644
--- a/internal/server/tunnel.go
+++ b/internal/server/tunnel.go
@@ -143,11 +143,13 @@ func (s *SSHServer) handleForwardRequest(
 	// Look up the metadata channel first, fall back to bind address.
 	domain := fwdReq.BindAddr
 	var authUser, authPass string
+	var customLabels map[string]string
 	s.mu.Lock()
 	if meta, ok := s.activeTuns[connKey+"-meta"]; ok {
 		domain = meta.domain
 		authUser = meta.authUser
 		authPass = meta.authPass
+		customLabels = meta.labels
 	}
 	s.mu.Unlock()
 
@@ -194,6 +196,7 @@ func (s *SSHServer) handleForwardRequest(
 		connKey:  connKey,
 		authUser: authUser,
 		authPass: authPass,
+		labels:   customLabels,
 	}
 
 	// If a previous tunnel exists for this domain (reconnect), tear it down
@@ -208,7 +211,7 @@ func (s *SSHServer) handleForwardRequest(
 	s.mu.Unlock()
 
 	// Register Traefik labels (with optional basicauth middleware).
-	if err := s.labels.Add(tunKey, domain, port, authUser, authPass); err != nil {
+	if err := s.labels.Add(tunKey, domain, port, authUser, authPass, customLabels); err != nil {
 		log.Printf("WARN: failed to add Traefik labels for %s: %v", domain, err)
 	} else {
 		log.Printf("Traefik labels added for %s -> port %d", domain, port)
diff --git a/systemd/tunnel-client.env.example b/systemd/tunnel-client.env.example
index b602ed2..1d7df63 100644
--- a/systemd/tunnel-client.env.example
+++ b/systemd/tunnel-client.env.example
@@ -1,6 +1,8 @@
 # Copy to /etc/tunnel-client.env and set values.
 # Required:
 TUNNEL_SERVER=ingress.nixc.us:2222
+# Optional: if you run deploy/sms/ssh-relay on SMS, use the same public key in
+# authorized_keys on ingress and: TUNNEL_SERVER=sms.taylor-co.com:2222
 TUNNEL_DOMAIN=myapp.example.com
 TUNNEL_KEY=/etc/tunnel-client/id_ed25519
 
@@ -10,3 +12,9 @@ TUNNEL_KEY=/etc/tunnel-client/id_ed25519
 # TUNNEL_PORT=8080
 # TUNNEL_AUTH_USER=
 # TUNNEL_AUTH_PASS=
+# TUNNEL_LABELS=
+# TUNNEL_LABELS_FILE=
+#
+# Custom labels can use placeholders such as {router}, {service}, {tunKey},
+# {domain}, and {port}. Example:
+# TUNNEL_LABELS=traefik.http.routers.{router}.priority=100