# Keyword Optimization Recommendations

## Current Query Analysis

Your queries follow good patterns:
- ✅ Consumer language ("won't turn on" vs technical terms)
- ✅ Geographic targeting for local opportunities
- ✅ Multiple subreddit coverage per region
- ✅ Combination of global + specialized subreddits

## Potential Improvements

### 1. **Expand Consumer Language Variations**
Consider adding more casual language variations:
- "broken" → "not working", "stopped working", "crashed"
- "won't charge" → "charging issues", "battery problems", "power issues"
- "screen broken" → "display problems", "screen cracked", "black screen"

### 2. **Add Problem Severity Indicators**
Include urgency indicators that suggest repair needs:
- "emergency", "urgent", "help needed"
- "tried everything", "nothing works"
- "professional help", "repair shop needed"

### 3. **Optimize Regional Coverage**
Some regions could benefit from additional cities:
- **Ontario**: Add Peterborough, Kingston, Thunder Bay coverage
- **BC**: Add Kelowna, Victoria, Nanaimo areas
- **Atlantic**: Expand coverage to include Charlottetown, Moncton

### 4. **Device-Specific Refinements**

**MacBooks:**
- Add "MacBook Pro", "MacBook Air" specific queries
- Include "M1", "M2", "Intel" chip references
- Add "water damage", "spill", "liquid damage" for liquid issues

**iPhones:**
- Add model-specific terms: "iPhone 12", "iPhone 13", "iPhone 14"
- Include "touch screen not working", "buttons broken"
- Add "Face ID broken", "Touch ID not working"

**Gaming Consoles:**
- Add "not reading discs", "disc drive issues"
- Include "controller problems", "wireless issues"
- Add "overheating", "fan loud/noisy"

### 5. **Service Type Expansion**
Consider adding queries for:
- "data recovery" for hard drive/SSD issues
- "screen replacement" for display problems
- "battery replacement" for power issues
- "diagnostic needed", "diagnosis required"

### 6. **Query Length Optimization**
Google Alerts has limits:
- ≤8 site filters per query
- ≤18 OR terms per keyword block
- ≤500 characters total
- Current queries are well within limits

## Testing Recommendations

1. **Test query effectiveness** by searching in Google first
2. **Monitor alert frequency** - too many/few results indicate adjustment needed
3. **Review actual results** to ensure relevant repair opportunities
4. **A/B test variations** of the same query type

## Implementation Strategy

Start with high-priority device types:
1. **MacBook repairs** (premium devices, good margins)
2. **iPhone repairs** (high volume, consistent demand)
3. **Gaming console repairs** (enthusiast market)
4. **Data recovery** (high-value service)

Focus on major metropolitan areas first, then expand to secondary cities.