diff --git a/tools/ci-bootstrap.bash b/tools/ci-bootstrap.bash
index 59b7729..44aeaed 100755
--- a/tools/ci-bootstrap.bash
+++ b/tools/ci-bootstrap.bash
@@ -11,4 +11,4 @@ set -euo pipefail
 : ${DOMAIN}
 : ${S3_BUCKET}
 
-make pull image shell I=admin CMD="tools/ci-run.bash"
+make image shell I=admin CMD="tools/ci-run.bash"