diff --git a/backend/src/server.ts b/backend/src/server.ts
index e61161c..c415bc3 100644
--- a/backend/src/server.ts
+++ b/backend/src/server.ts
@@ -14,6 +14,7 @@ const host = process.env.HOST || "localhost";
 const port = parseInt(process.env.PORT || "") || 6119;
 const tlsPort = parseInt(process.env.TLS_PORT || "") || 6120;
 const useTLS = process.env.TLS ? true : false;
+const analyticsEnabled = process.env.ANALYTICS ? true : false;
 
 const app = express();
 
@@ -27,7 +28,10 @@ function getQueryParams(req: Request): URLSearchParams {
 }
 
 app.get("/", (_, res) => {
-  res.render(appRoot.path + "/frontend/pages/index", { langs });
+  res.render(appRoot.path + "/frontend/pages/index", {
+    langs,
+    analyticsEnabled,
+  });
 });
 for (const [lang, { aliases }] of Object.entries(langs)) {
   if (aliases) {
@@ -46,6 +50,7 @@ app.get("/:lang", (req, res) => {
   } else if (langs[lang]) {
     res.render(appRoot.path + "/frontend/pages/app", {
       config: { id: lang, ...langs[lang] },
+      analyticsEnabled,
     });
   } else {
     res.send(`No such language: ${lang}`);
diff --git a/frontend/pages/app.ejs b/frontend/pages/app.ejs
index c6b046e..eb5f385 100644
--- a/frontend/pages/app.ejs
+++ b/frontend/pages/app.ejs
@@ -23,5 +23,8 @@
      window.rijuConfig = <%- JSON.stringify(config) %>;
     </script>
     <script src="/js/app.js"></script>
+    <% if (analyticsEnabled) { %>
+      <script src="https://cdn.usefathom.com/script.js" site="JOBZEHJE" defer></script>
+    <% } %>
   </body>
 </html>
diff --git a/frontend/pages/index.ejs b/frontend/pages/index.ejs
index 2c75c0f..59d2ff2 100644
--- a/frontend/pages/index.ejs
+++ b/frontend/pages/index.ejs
@@ -26,5 +26,8 @@
         <a href="https://github.com/raxod502/riju">on GitHub</a>.
       </i>
     </p>
+    <% if (analyticsEnabled) { %>
+      <script src="https://cdn.usefathom.com/script.js" site="JOBZEHJE" defer></script>
+    <% } %>
   </body>
 </html>
diff --git a/scripts/riju-serve.bash b/scripts/riju-serve.bash
index 123fbbf..2c45189 100755
--- a/scripts/riju-serve.bash
+++ b/scripts/riju-serve.bash
@@ -6,10 +6,11 @@ set -o pipefail
 TLS=1
 TLS_PRIVATE_KEY="$(base64 /etc/letsencrypt/live/riju.codes/privkey.pem)"
 TLS_CERTIFICATE="$(base64 /etc/letsencrypt/live/riju.codes/fullchain.pem)"
+ANALYTICS=1
 
 # Do this separately so that errors in command substitution will crash
 # the script.
-export TLS TLS_PRIVATE_KEY TLS_CERTIFICATE
+export TLS TLS_PRIVATE_KEY TLS_CERTIFICATE ANALYTICS
 
 if [[ -t 1 ]]; then
     it=-it
@@ -17,5 +18,5 @@ else
     it=
 fi
 
-docker run ${it} -e TLS -e TLS_PRIVATE_KEY -e TLS_CERTIFICATE \
+docker run ${it} -e TLS -e TLS_PRIVATE_KEY -e TLS_CERTIFICATE -e ANALYTICS \
        --rm -p 0.0.0.0:80:6119 -p 0.0.0.0:443:6120 -h riju riju:prod