diff --git a/packer/riju.service b/packer/riju.service
index 6e11ccf..c11177b 100644
--- a/packer/riju.service
+++ b/packer/riju.service
@@ -11,7 +11,7 @@ ExecStart=riju-supervisor
 Restart=always
 RestartSec=5
 Environment=AWS_REGION=$AWS_REGION
-Environment=ANALYTICS_TAG=ANALYTICS_TAG
+Environment=ANALYTICS_TAG=$ANALYTICS_TAG
 Environment=S3_BUCKET=$S3_BUCKET
 Environment=SENTRY_DSN=$SENTRY_DSN
 Environment=SUPERVISOR_ACCESS_TOKEN=$SUPERVISOR_ACCESS_TOKEN