diff --git a/changes/changelog.d/front-dockerfile-native-build.enhancement b/changes/changelog.d/front-dockerfile-native-build.enhancement
new file mode 100644
index 000000000..72644a9b7
--- /dev/null
+++ b/changes/changelog.d/front-dockerfile-native-build.enhancement
@@ -0,0 +1 @@
+Build frontend natively for cross-arch docker images
diff --git a/front/Dockerfile b/front/Dockerfile
index d80dbfcdf..ec8a9a861 100644
--- a/front/Dockerfile
+++ b/front/Dockerfile
@@ -1,4 +1,8 @@
-FROM node:18-alpine as builder
+ARG BUILDPLATFORM=linux/amd64
+# default to building on linux/amd64 for legacy builders
+# docker buildx overwrites this ARG
+
+FROM --platform=$BUILDPLATFORM node:18-alpine as builder
 
 WORKDIR /app
 COPY package.json yarn.lock /app/