diff --git a/service/config/sample.yml b/service/config/sample.yml
index c8bcc5cfe..2a2c456ce 100644
--- a/service/config/sample.yml
+++ b/service/config/sample.yml
@@ -11,6 +11,7 @@ twilio: # Twilio gateway configuration
   android202103VerificationText: # Text to use for the verification message on android-2021-03 client types. Will be passed to String.format with the verification code as argument 1.
   genericVerificationText: # Text to use when the client type is unrecognized. Will be passed to String.format with the verification code as argument 1.
   androidAppHash: # Hash appended to Android
+  verifyServiceFriendlyName: # Service name used in template. Requires Twilio account rep to enable
 
 push:
   queueSize: # Size of push pending queue
diff --git a/service/src/main/java/org/whispersystems/textsecuregcm/configuration/TwilioConfiguration.java b/service/src/main/java/org/whispersystems/textsecuregcm/configuration/TwilioConfiguration.java
index 80fe17d76..1677eb5d4 100644
--- a/service/src/main/java/org/whispersystems/textsecuregcm/configuration/TwilioConfiguration.java
+++ b/service/src/main/java/org/whispersystems/textsecuregcm/configuration/TwilioConfiguration.java
@@ -55,6 +55,9 @@ public class TwilioConfiguration {
   @NotEmpty
   private String androidAppHash;
 
+  @NotEmpty
+  private String verifyServiceFriendlyName;
+
   public String getAccountId() {
     return accountId;
   }
@@ -178,4 +181,12 @@ public class TwilioConfiguration {
   public void setAndroidAppHash(String androidAppHash) {
     this.androidAppHash = androidAppHash;
   }
+
+  public void setVerifyServiceFriendlyName(String serviceFriendlyName) {
+    this.verifyServiceFriendlyName = serviceFriendlyName;
+  }
+
+  public String getVerifyServiceFriendlyName() {
+    return verifyServiceFriendlyName;
+  }
 }
diff --git a/service/src/main/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySender.java b/service/src/main/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySender.java
index adcfc2e27..1411c90e1 100644
--- a/service/src/main/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySender.java
+++ b/service/src/main/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySender.java
@@ -72,6 +72,7 @@ class TwilioVerifySender {
   private final URI verifyServiceUri;
   private final URI verifyApprovalBaseUri;
   private final String androidAppHash;
+  private final String verifyServiceFriendlyName;
   private final FaultTolerantHttpClient httpClient;
 
   TwilioVerifySender(String baseUri, FaultTolerantHttpClient httpClient, TwilioConfiguration twilioConfiguration) {
@@ -85,7 +86,7 @@ class TwilioVerifySender {
         .create(baseUri + "/v2/Services/" + twilioConfiguration.getVerifyServiceSid() + "/Verifications/");
 
     this.androidAppHash = twilioConfiguration.getAndroidAppHash();
-
+    this.verifyServiceFriendlyName = twilioConfiguration.getVerifyServiceFriendlyName();
     this.httpClient = httpClient;
   }
 
@@ -153,6 +154,7 @@ class TwilioVerifySender {
     requestParameters.put("To", destination);
     requestParameters.put("CustomCode", verificationCode);
     requestParameters.put("Channel", channel);
+    requestParameters.put("CustomFriendlyName", verifyServiceFriendlyName);
     locale.ifPresent(loc -> requestParameters.put("Locale", loc));
     clientType.filter(client -> client.startsWith("android"))
         .ifPresent(ignored -> requestParameters.put("AppHash", androidAppHash));
diff --git a/service/src/test/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySenderTest.java b/service/src/test/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySenderTest.java
index 9c173a2a0..4c271f49c 100644
--- a/service/src/test/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySenderTest.java
+++ b/service/src/test/java/org/whispersystems/textsecuregcm/sms/TwilioVerifySenderTest.java
@@ -39,6 +39,7 @@ public class TwilioVerifySenderTest {
   private static final String VERIFY_SERVICE_SID = "verify_service_sid";
   private static final String LOCAL_DOMAIN = "test.com";
   private static final String ANDROID_APP_HASH = "someHash";
+  private static final String SERVICE_FRIENDLY_NAME = "SignalTest";
 
   private static final String VERIFICATION_SID = "verification";
 
@@ -75,6 +76,7 @@ public class TwilioVerifySenderTest {
     configuration.setVerifyServiceSid(VERIFY_SERVICE_SID);
     configuration.setLocalDomain(LOCAL_DOMAIN);
     configuration.setAndroidAppHash(ANDROID_APP_HASH);
+    configuration.setVerifyServiceFriendlyName(SERVICE_FRIENDLY_NAME);
 
     return configuration;
   }
@@ -108,8 +110,8 @@ public class TwilioVerifySenderTest {
         .withHeader("Content-Type", equalTo("application/x-www-form-urlencoded"))
         .withRequestBody(equalTo(
             (expectedLocale == null ? "" : "Locale=" + expectedLocale + "&")
-                + "Channel=sms&To=%2B14153333333&CustomCode=123456"
-                + (expectAppHash ? "&AppHash=" + ANDROID_APP_HASH : "")
+                + "Channel=sms&To=%2B14153333333&CustomFriendlyName=" + SERVICE_FRIENDLY_NAME
+                + "&CustomCode=123456" + (expectAppHash ? "&AppHash=" + ANDROID_APP_HASH : "")
         )));
   }
 
@@ -142,7 +144,8 @@ public class TwilioVerifySenderTest {
         .withHeader("Content-Type", equalTo("application/x-www-form-urlencoded"))
         .withRequestBody(equalTo(
             (expectedLocale == null ? "" : "Locale=" + expectedLocale + "&")
-                + "Channel=call&To=%2B14153333333&CustomCode=123456")));
+                + "Channel=call&To=%2B14153333333&CustomFriendlyName=" + SERVICE_FRIENDLY_NAME
+                + "&CustomCode=123456")));
   }
 
   private static Object argumentsForDeliverVoxVerificationWithVerify() {
@@ -171,7 +174,8 @@ public class TwilioVerifySenderTest {
 
     verify(3, postRequestedFor(urlEqualTo("/v2/Services/" + VERIFY_SERVICE_SID + "/Verifications"))
         .withHeader("Content-Type", equalTo("application/x-www-form-urlencoded"))
-        .withRequestBody(equalTo("Channel=sms&To=%2B14153333333&CustomCode=123456")));
+        .withRequestBody(equalTo("Channel=sms&To=%2B14153333333&CustomFriendlyName=" + SERVICE_FRIENDLY_NAME
+            + "&CustomCode=123456")));
   }
 
   @Test
@@ -190,7 +194,8 @@ public class TwilioVerifySenderTest {
 
     verify(3, postRequestedFor(urlEqualTo("/v2/Services/" + VERIFY_SERVICE_SID + "/Verifications"))
         .withHeader("Content-Type", equalTo("application/x-www-form-urlencoded"))
-        .withRequestBody(equalTo("Channel=call&To=%2B14153333333&CustomCode=123456")));
+        .withRequestBody(equalTo("Channel=call&To=%2B14153333333&CustomFriendlyName=" + SERVICE_FRIENDLY_NAME
+            + "&CustomCode=123456")));
   }
 
   @Test